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OnlyMarketing
Learn proven techniques in consumer marketing, product positioning, strategic planning and creative execution, through tutorials and examples.
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Positioning Resources
A collection of articles and other resources on market positioning.
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New Products Workshop
Positioning and repositioning of existing brands.
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The Naming Newsletter
A quarterly electronic newsletter on the strategies and tactics of naming. Published since 1997. Contains more than 40 articles, clearly indexed and easily downloaded.
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Social Marketing
A short free course in social marketing and market positioning.
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Poole-Adamson Research
Market research information on brand positioning. Provides a research-based newsletter.
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The Naming Workshop
Concentrated one-day program designed to generate naming possibilities for any product, service or company.
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