Marketing
Read your prospects mind and use what you find out to render them helpless against buying from you!
By Alex Sampson

It doesn't matter if you're selling gold for 50 cents
a kilo. If you can't 'get' this concept you're
probably going to sell less than your body weight of
it!

I'm dead serious!

And marketing wizard Mike Enlow can testify to this!
He tells of an experiment he did where he actually
tried to GIVE away $100 bills through a heavily
promoted website of his. Yet not one single person
took up the offer!

Unbelievable? I told you. If you don't understand this
concept you're screwed! Mike couldn't give away $100
bills, and you won't be able to give away gold!

Mike went on to explain the problem was one of trust,
and credibility. No one believed him!

In other words people had an Objection to what he
said. And it was, "I don't believe this. you've gotta
be some kinda crook!"

Now here is a simple trick that I guarantee will make
all your copy almost impossible to say no to. When
mixed with other hypnotic devices, it's turns regular,
run of the mill copy into dynamite, white hot, killer
copy.

I think of it as the R.O.R.O method. That is, Raise
Objection, Resolve Objection. Very simple, enormously
diabolical. Yet probably over 85% of copywriters fail
to exploit it. Make sure that you do!

When you complete a piece, give it to two or three
friends, and have them raise every possible logical
objection they can come up with not to buy.

Let them make a physical NOTE on the sheet of paper
- at the exact point of your copy that the objection
arises in their minds.

Every concern that they have, that tells them NOT to
buy. Be it the brand name of the product, the price,
the believability level of the copy - anything.

(Joe Sugarman tells us of a time he had to sell a
product with one of the dumbest names, I've ever
heard. ;-)

Then proceed to Raise or point out those objections
early in the copy, and *Resolve* every one.

Simple but *outrageously effective*!

For example. If I were selling something over the net,
that's not digitally deliverable, I'd raise this issue
*early* in the copy and resolve it at the exact point
in the copy my friends said the concern came to their
minds. Something like this...

------------------------------------------------------
"Now I understand that you may be thinking twice about
purchasing this amazing new resource because you're
not going to get it instantly.

And it is true that "Instant gratification" is the
standard for the delivery of information these days.

But I can assure, if you order today, your [product]
will be shipped within the next 6 hours via Federal
Express's overnight delivery.

So no, there isn't that 'instant gratification' that
you want, (although you will have your purchase in
hand within 72 hours) - the information you get is so
powerful, you get a head start of AT LEAST 3 weeks on
your competition... starting from day 1!

So, you're 'giving up' a meager 3 days, for a head
start of more than 3 weeks! Talk about instant
gratification! You haven't even gotten it yet, but
you're already way ahead of the next guy!
------------------------------------------------------

You can clearly see what I'm doing.

It is important to raise your 'dirty laundry' early
and resolve them as completely as possible!

DO NOT try to bury obvious customer concerns, in the
hope that they won't see it. Believe me, customers
can smell a rat from a thousand miles!

Just try it.

When you remove all objections against a customer
buying, you effectively give him every reason to buy!

Mix in some powerful emotion, add a lot of benefits
(amongst your other copy tactics) and you've got a
real stinger on your hands.

Yes. Of course It's to simple to work isn't it? You
were looking for something spectacular weren't you!

Okay... Feel free to leave this *simple* advice right
here then. You can probably pay a few thousand dollars
to have a copy consultant tell you the same thing in a
couple months.

smile


Alex Sampson, CEO

Ultra Marketing Enterprises
http://www.ultra-marketing.com

Perfectly Profitable Products
http://www.perfectlyprofitableproducts.com


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