|
Home >> Archives
>> Marketing >> HOW TO BUILD CREDIBILITY ONLINE: THE "MAGIC" TEN STEPS
I find this a most interesting and somewhat complex subject,
as there has to be TRUST in any business relationship before
any exchange is made. This can be quite difficult to achieve,
when you have never met your customer (prospect) face to
face in another part of the country...or even the world.
Having been on the www over five years, here are a few
pointers that we find helpful in the online sales process:
1. Have your OWN DOMAIN NAME
(not expensive - less than $20 a year from www.000Domains.com
We have three of them at:
http://www.craiglock.com)
http://www.nzenterprise.com and
http://www.novelty-gift.com/
2. Offer GUARANTEES (money-back) on your products or services
N.B:
3. Emphasise transaction SECURITY in the form of a secure payment system
and a secure server.
4. OFFER TESTIMONIALS
5. Have a PRIVACY POLICY for your online business.
Offer a Privacy Statement
6. Have CONTACT INFO on your web site. People then know to get hold
of you, if they want further info... or if there is a problem (they do
occur from time to time, but a problem is only an opportunity in disguise!).
7. Offer a BRIEF BIO - a little bit about yourself and how you are qualified
to offer your product or service. This builds trust in your abilities.
8, Have a FEEDBACK FORM on your web site for visitors comments about
possible improvements...
and finally and most importantly,
9. BE YOURSELF IN YOUR WRITING (on your web site).
Just be YOU, when writing script on your website or in your ezine
articles - write with absolute integrity and honesty. I try to use a bit of
humour, as I believe reading a computer screen is really a very boring and
sedentary (big word) activity; so the least I can do for the site visitor as a
reward, is inform and try to entertain at the same time with doses of my
"wacky/zany" humour. Hopefully it works!
and finally,
10. "GIVE AND THOU SHALT RECEIVE."
GIVE FREE INFORMATION ... AND YOU WILL SURELY RECEIVE FAR MORE
IN RETURN.
(Everybody has unique knowledge and expertise in certain areas -
specialised skills, which can help others through SHARING). This is the basis of
"the Golden Rule", the law of giving, which is the basis of all the religions of
the world (I think!).
Follow all these steps and people then will be attracted to your web site
and regular TRAFFIC is THE BASIS/KEY FOR/TO SALES), like bees to honey
(that's a simile, by the way!).
I hope this "info" may be helpful to you in your internet marketing.
Craig Lock
About the author:
Craig Lock has been successfully marketing products online for
the past five years. Craig is a writer, who believes in sharing
information, as well as encouraging and helping others to find
their talents and gifts, to strive for and accomplish their dreams
in life - whatever they may be.
Creative Writing Course
http://www.nzenterprise.com/writer/creative.html
For interactive computer and internet coaching on CD, click on:
http://www.nzenterprise.com/4reel/
To get our Newsletter please Email:
info@novelty-giftcom
subject=Newsletter
THIS ARTICLE MAY BE FREELY PUBLISHED
"If you have knowledge,
let others light their candle at it"
- Margaret Fuller
Top of Page
|
|
|
