The Home Business Network
 

Home >> Archives >> Marketing >> Using Tables As a Strategic Sales Tool



Using Tables As a Strategic Sales Tool
By Candice Pardue


 Printer friendly page


Why Tables?

Tables have helped me to do the following while
designing my website:

1. Establish organization.

2. Create sections on my web pages that are neat
and uniform.

3. Build a unique sales presentation with
direction.

With tables, I've been able to build an effective
site that gets results, and you can too!

Below are a couple of table tips to help you
design a customer-oriented site for web success:

Table Tip One - The Two-Column Web Page

What I mean by "two-column" is to divide your
table into two columns - one for your text
writing, and one for your navigation bar.

Which side your navigation bar will be on is
up to you, but it is recommended that your side
navigation bar be located on the left for
the best results. The reason for this is
that a person's eyes are generally drawn to
the right of a page (even when online). So,
you can see why it would be wise to have your
"headline" and sales presentation to the right.

However, if you're operating a site that's
very similar to a mail order catalog with
many products, you'll want to place your side
navigation bar on the right. Have you ever
noticed that most mail order catalogs have
their listing indexes on the right-hand side
of the pages? And, since your site will
attract the same type of customers, you'll
want to keep your web page looking close to
what they're accustomed to seeing in the
catalogs.

Table Tip Two - The 600 Pixels Rule

What's the 600 pixels rule? It's very
simple. I discovered quickly that my web
pages did not appear the same on every computer
system available. And, because I have no
control over which system my "potential"
customers will use to view my site, I
changed my table sizing to be "system" friendly.
By making the overall "width" of your table
600 pixels, you'll have a much better chance
of your website looking decent on various
computer systems.

Some people online use big screens, some
small and some have special set-ups where
space is limited for online viewing.

A safe table width size for your web pages
is 600 pixels. This size will help prevent
your site from looking distorted on systems
that are different than your own. I haven't
had any complaints since I changed my table
sizes to 600 pixels. But, before the re-sizing,
I had several people to email me with
complaints about my site's design.

These two tips alone have helped my website
tremendously! I've tried other techniques of
design, but found that these methods get
positive results. Give them a try!

---
Sign up today to receive free weekly web design tips,
articles, and resources by email. Subscribe to Web
Design Weekly by sending a blank email to:
mailto:subscribe@webmastercourse.com
...or visit the web design site for beginners today...
http://www.webmastercourse.com/




Top of Page

 

    

©2004 Home Business Network. All Rights Reserved.  Terms of Use  Privacy Policy  Contact Us  Site Map  Search at : Google.com Yahoo.com Dmoz.org