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>> Marketing >> "The Lazy Way To Build A Responsive Opt-In Email List"
If you're in business on the Internet to make a profit, then
you're probably aware of how significant a list of prospects
is to your success.
But what if you don't want to spend countless hours each
and every week promoting, writing and managing a continuous
email publication?
Well, here's a relatively-unused strategy you can apply to
nurture a list of prospects who not only trust you, but are
also eager for more of your expertise.
And that's *without* facing the daunting task of writing a
newsletter issue every week, draining valuable hours of your
business day
"What is it?", you ask...
It's simple! You use an autoresponder to store a pre-written
newsletter publication. You can then let the autoresponder
send out the pre-written issues to every one of your
subscribers every week like clockwork.
"But Doesn't This Result in Far More Work?"
At first, yes, it may seem like a lot of work. But the secret
is using your time *wisely*. Sure, you can write an issue each
week... but when time permits, you could set up 3 issues all
at once, thus not needing to write anything for the next three
weeks (assuming you set each issue to go out weekly).
If you have your material to source information from (such
as your own info-products) then this strategy will come in
very handy and free up a lot of your time.
Instead of being forced to write a newsletter issue on a
weekly basis, you can in fact write each issue in your own
time, and simply add it to autoresponder for your subscribers
to receive when necessary.
The best part is that your subscribers always get to read
all of your issues no matter when they subscribe. And after
setting up a certain number of issues, you can decide to stop
writing and follow what I call the "read as I write" routine,
where there is no set interval for future issues.
Of course, you can write an issue every week, but you
may be more comfortable sending out an email whenever you
have something to say, or perhaps a new article to send.
Rmember, despite what the gurus tell you, there are no golden
rules when it comes to developing your email list.
###
Adam Kling is the founder of FollowUpMarketer.com, a
new, user-friendly email marketing service that will follow up
*unlimited* leads and prospects with personalized emails as
many times as you wish. Want to include attachments, send
email broadcasts to your lists, track your responses, and
much more? No problem! Go now to...
http://FollowUpMarketer.com/cgi-bin/track?id=article101
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