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>> Marketing >> Multiplying Your Way To Higher Profits
Most people who venture into online marketing do so thinking they
are going to make a small fortune with their website.
Unfortunately, for the vast majority of online marketers, that's
just not the case. Yes, it is very possible make a small fortune
online, and it's really not all that difficult once you understand
one basic principle: if you want to make money at this game, you
have to multiply your efforts.
Just look at any major retail outlet for an example of
multiplication. Why are stores such as Wall-Mart or Sears so
successful? The simple reason is they carry almost anything a
consumer could want under one roof. They don't limit themselves
to one product. If they did they wouldn't be in business very
long.
The same is true with online marketing. If you only sell one
product on one website, don't expect the money to come flooding
into your bank account, no matter how great your product is or
how well you advertise it. Creating a nitch market is definitely
the way to go, but do it with multiple sites and products.
There is one major difference between online and offline selling,
however. While a store like Wall-Mart is highly successful
because of all the different products they offer at one location,
the opposite is true for online sales. Web "stores" tend to do
poorly and often fail within the first few months of operation.
Why? Because the average web surfer gets confused or frustrated
if there are too many products to choose from on one site.
Instead, create a separate website for each product.
I know what you're probably thinking. If you create a unique site
for each of your products, you'll end up spending all your money
on web hosting fees. That's true only if you choose a host that
doesn't offer multiple or subdomains. With the right host, such
as HostOnTheRange.com, you could easily run a dozen sites or more
for one low monthly rate.
You can also set up multiple sites for the same product. This is
a great way to test different sales letters or prices. Let's say
you've written an ebook, but you're not sure what to charge for
it. You could just arbitrarily pick a price and slap up a sales
letter and hope for the best. Or, you could use the time-tested
scientific method and write at least three different sales letters
and put up three separate sites. Advertise them equally and see
which one pulls in the most sales.
Just make sure you don't stop there. Marketing takes constant
testing and revising and tweaking. When you find the perfect
sales pitch and the perfect price, write three more sales letters
and re-test. And then re-test those. My point is, never just
think you have the system licked and get lazy. If you do, your
competition will steal your customers and get the sales.
I hope this article has given you some food for thought. You see,
it really isn't hard to make money online, but it does take a
little bit of effort on your part. No successful person ever just
sat back and waited for things to happen. Successful people are
the ones who make things happen. You can either stick with what
you're doing now, or you can make things happen. It's your
choice.
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