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>> Marketing >> Is Your Website Credible?
The other day, I received an unsolicited e-mail from some company offering me their search engine optimization services for "X" amount of dollars. Even though I had absolutely no interest in the offer, just out of curiosity, I decided to check out this company's website ranking through Alexa.
Incredibly, my website was ranked over a million positions
higher than this search engine optimization company's--over a
million positions higher!
What's wrong with this picture?
Now even though I had zero interest in their offer, had I been interested, this company's credibility was totally shot, for two reasons: First of all for spamming me and secondly for obviously being incompetent at best.
Another time, I was surfing the Internet, checking out
different business opportunities to review in my home
business newsletter, when I came across this company
selling "turnkey" website packages for $95. As I was reading
the information about the various packages they had to offer,
I came across their guarantee, virtually hidden, in fine
print at the very bottom of the page.
This company was only offering a measly 7 day guarantee. 7
days! Now if they don't have enough belief in their own
product to offer, at the very least a 30 day guarantee, then
how on earth could they reasonably expect their prospects to
believe in it?
What about you and your website? Are you credible?
If you offer website design services, is the design of your own website up to par?
Do you own your own domain name, or does yours contain the
names "Geocities" or "Angelfire?"
Can you back up your claims with cold, hard, indisputable and
verifiable facts?
Do you have your name, telephone number and street address on
your website?
Do you use authentic customer testimonials, complete with
website and/or e-mail addresses.
If you can't honestly answer yes to every single one of the
above questions, then "Houston, we have a problem!"--a credibility problem! And it's costing you alot more money
than you realize.
When prospects arrive at your website for the first time,
they're both apprehensive and skeptical. And with so many
scam artists and rip-offs prevalent on the Internet, you have
to expect and anticipate that type of mindset.
That's why it's critical that you put your prospects minds at
ease the moment they land on your website. And the best way
to do that is to instill confidence by utilizing the steps that I mentioned earlier.
If you follow those steps, you'll have an incredibly credible
website and your profits will reflect that fact.
Til next time...
Dave Turner is a writer and entrepreneur with over twenty
years of home business and marketing experience. Questions?
Comments? Dave can be reached at mailto:dave@freebizadvice.com
Website: http://www.freebizadvice.com
Don't get scammed! Internet business expert will help you
find a legitimate home business!
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