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Dear Mr. Webmaster:
I came across your website the other day, as I was surfing
the internet.
I'd like to be able to tell you how attractive your website
looked and that I made a purchase. Unfortunately, I can do
neither.
Why? Because I honestly don't know what your website looks
like, and I didn't buy anything. You see, I was too busy
fighting your pop-up windows.
As soon as I landed on your website, I was greeted by a pop-
up inviting me to subscribe to your wonderful newsletter. I
probably would have later on, but at that point, I just
wanted to take my time and look around first.
But you wouldn't allow me to do that, because no sooner had I
closed the first pop-up when up pops another one (no pun
intended). This one was inviting me to sign up for a free
internet marketing course.
Again, I probably would have later on, had I been given the
opportunity to look around first. Anyway, I immediately
closed that window. No sooner had I closed that window when--
you guessed it, another pop-up. This one was inviting me to
download a free e-book I had apparently won.
Well, in my book, three strikes and you're out! I didn't even
bother closing the third window. I instead attempted to exit
your website altogether. But you wouldn't even allow me to do
that. Trying to exit your website, I was literally bombarded
by pop-ups and pop-unders. You even threw in a few "pop
tarts" for good measure.
By my count, I closed eight different windows, before I was
able to wrench myself free from the vice-like grip of your
army of pop-ups.
Why did you do that, Mr. Webmaster? Why did you annoy me to
distraction? Is it because you have so much money that the
few dollars I might have spent no longer matter to you?
Or is it because you see me as just one insignificant person?
And if I happen to get annoyed and don't buy anything, it's
really no big deal?
Well, my friend, do I have news for you! In your eyes, I may
just be one insignificant person. But I know hundreds of
other people whom I won't be telling about your website. And
if you annoyed me, Mr. Webmaster, imagine how many other
people you probably annoyed. 20? 200? 2000?
And all of those people know dozens of other people too and
so on and so forth. That's potentially hundreds of thousands
of people who will never know about your website. That's alot
of money that you'll never see.
Now I ask you, Mr. Webmaster, is annoying even one person
really worth it?
Sincerely,
Dave Turner
Dave Turner is a writer and entrepreneur with over twenty
years of home business and marketing experience. Questions?
Comments? Dave can be reached at mailto:dave@freebizadvice.com
Website:http://www.freebizadvice.com
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